Apsari Artisan, a Jakarta-based cafe established in December 2020, was initially known for its handmade artisan bread without preservatives. Since November 2023, with its relocation to a larger store in Pondok Indah Mall 3, they have expanded their menu to include around 50 international dishes, featuring sandwiches, pasta, coffee, tea, and Asian cuisine. Besides dine-in services, Apsari Artisan also offers a variety of bread, bakery items, and hampers. In 2024, for the relaunch of their flagship product “Beast Pastrami,”

Apsari collaborated with TAB Space. This collaboration resulted in a responsive Augmented Reality (AR) piece that also functioned as a social media activation. The main menu item, Beast Pastrami, was visualized through a unique illustration by Suzanne Yazid, a 41-year-old artist with Cerebral Palsy. The typography for the title ‘The Beast Pastrami’ is a combination of the handwriting of Suzanne and Angkasa N. Emir, a 24-year-old autistic artist. The AR concept allows visitors to scan a QR code on the coaster to access an Instagram filter. By pointing the filter at the Beast Pastrami illustration as an image tracker, a 3D animation displaying the layers of Beast Pastrami will appear. Visitors can record this animation and share it on social media, becoming part of the product’s promotion. In the relaunch of Beast Pastrami, Tas Space was also given the opportunity to respond to the venue with artworks from Tab Space artists, as well as to sell their merchandise. Additionally, they held portrait drawing activations there for several weeks.